Think global, act local

We are a full service advertising agency,
specialized in building materials and construction field communication.
E3 Network member since 2008.

CLEAR, CLEAN & LEAN ADVERTISING

dynamic approach to information
Today the interaction between brand and customer is bidirectional. Lean advertising focuses on finding simpler, faster and cheaper ways of communicating the brand and the products. Through lean advertising, we create a step-by-step strategy using adaptive messages that resonate with the brand customers. Thus, we streamline the campaign budget and the messages to the most efficient media, reducing waste and message redundancy. Clean, clear messages improve the customer’s understanding and acceptance of information.
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MULTI-LAYERED EXPRESSION

information, not decoration
We actively target the audience using the best options for a tailored media outreach that may include both online and offline, as well as specific building materials media. We organize the information into clear categories with links to more details in both vertical and horizontal compositions. Our ads are informative, educational and precise, like a cross between engineering and art. Persuasive communication projects bring the complexity of products to light.
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BUILDING MATERIALS MARKET

fitted bricks to fitted projects
The building materials market in Romania is dynamic, unpredictable and fragmented. Every year suppliers must reassess their goals and to develop more effective strategies to adapt to such a market . With a team that includes architects, as well as a good knowledge of players in the building materials market and legal requirements in the construction industry, we offer the correct strategy to improve the approach and ultimately the client's decision. The message Advertigo delivers is focused and tailored to specific target media outlets and the public.
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B2B

specialist openness to the brand is priceless
The B2B market is segmented in two areas: the influencers (project designers and consultants) and the building contractors (general contractors, specialized or master builders). Usually the marketing department may cover communication with the influencers, while sales departments are dealing with the building contractors. Often, in the Romanian building materials market, the sales departments are covering all communication projects. We create a separate message for each market segment for better recognition of the value of the product and better support sales activity.
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B2C

home sweet home
The B2C market fluctuates and is almost always new because major construction projects are rarely regular. Any purchase decision is governed by price, brand awareness, influence and availability, and always starts with careful research. Active potential clients want to get their money's worth. We deliver clear and honest messages without overwhelming the potential active customer with too many technical details or scientific data. We propose specific tools to improve information understandability, emphasizing the most valuable product characteristics.
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EXECUTIVE TEAM

We are admanaging your projects.
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GABRIEL JELEA

General Director
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LIN QIU

Overseas Operation Manager
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ELENA TĂRCUŢĂ

Development Director
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RĂZVAN JELEA

Creative Director

SOME OF OUR LATEST CASES

What we've been up to.
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voypp.com

QR/NFC quick information platform
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Deceuninck

Launch of Elegant platform in Romania
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Immergas

Choose your boiler in 3 simple steps

CONTACT

Advertigo SRL
Dimitrie Draghiescu 10, 050579 Bucharest, Romania
Mobile: +4 0743 052 056
Phone/Fax: +4 021 411 50 99
E-mail: office@advertigo.com