Today the interaction between brand and customer is bidirectional. Lean advertising focuses on finding simpler, faster and cheaper ways of communicating the brand and the products. Through lean advertising, we create a step-by-step strategy using adaptive messages that resonate with the brand customers. Thus, we streamline the campaign budget and the messages to the most efficient media, reducing waste and message redundancy. Clean, clear messages improve the customer’s understanding and acceptance of information.

We actively target the audience using the best options for a tailored media outreach that may include both online and offline, as well as specific building materials media. We organize the information into clear categories with links to more details in both vertical and horizontal compositions. Our ads are informative, educational and precise, like a cross between engineering and art. Persuasive communication projects bring the complexity of products to light.

The building materials market in Romania is dynamic, unpredictable and fragmented. Every year suppliers must reassess their goals and to develop more effective strategies to adapt to such a market . With a team that includes architects, as well as a good knowledge of players in the building materials market and legal requirements in the construction industry, we offer the correct strategy to improve the approach and ultimately the client's decision. The message Advertigo delivers is focused and tailored to specific target media outlets and the public.

The B2B market is segmented in two areas: the influencers (project designers and consultants) and the building contractors (general contractors, specialized or master builders). Usually the marketing department may cover communication with the influencers, while sales departments are dealing with the building contractors. Often, in the Romanian building materials market, the sales departments are covering all communication projects. We create a separate message for each market segment for better recognition of the value of the product and better support sales activity.

The B2C market fluctuates and is almost always new because major construction projects are rarely regular. Any purchase decision is governed by price, brand awareness, influence and availability, and always starts with careful research. Active potential clients want to get their money's worth. We deliver clear and honest messages without overwhelming the potential active customer with too many technical details or scientific data. We propose specific tools to improve information understandability, emphasizing the most valuable product characteristics.