The top “comfort” award-winning window brand easy-to-use windows. The Vitruvian Man metaphor image together with a front square window seals the concept:
Geneo reinvents the comfort harmony.
The communication strategy goes hands.
We celebrated Geneo without forgetting all former customers. We proposed a reverse promotion: a lucky draw for a 3000 euro voucher was offered to any participant that was a Geneo window owner, regardless when the windows were installed. The concept was: isn’t it nice that the company you bought from remembers you after many years? This reinforced the idea that even older windows are still performing well in the comfort-preserving category.
In addition, we used content marketing to provide more detailed information about comfort. The customers need to know that comfort is not only about temperature, but about many other parameters that contribute to feeling comfortable.