The top “comfort” award-winning window brand Geneo celebrates five years in Romania. Considering all its characteristics, we concluded it has the perfect proportions: right shape, right composition, right technical solutions and the highest performance in its category. We realized that this harmony was well represented by the Vitruvian Man concept, developed by Leonardo Da Vinci. High UV resistance and energy efficiency make this brand perfect for Passive Houses with big, insulating and easy-to-use windows. The Vitruvian Man metaphor image together with a front square window seals the concept:
Geneo reinvents the comfort harmony.
The communication strategy goes hand-in-hand with the Fensterra concept, driving customers toward the best REHAU brand window producers. On and off-line actions targeted both sides of the market: influencers (professionals) and mass market. Streaming two TV commercials in parallel, we helped to consolidate the easy-to-use Fensterra platform together with top positioning for Geneo brands.
We celebrated Geneo without forgetting all former customers. We proposed a reverse promotion: a lucky draw for a 3000 euro voucher was offered to any participant that was a Geneo window owner, regardless when the windows were installed. The concept was: isn’t it nice that the company you bought from remembers you after many years? This reinforced the idea that even older windows are still performing well in the comfort-preserving category.
In addition, we used content marketing to provide more detailed information about comfort. The customers need to know that comfort is not only about temperature, but about many other parameters that contribute to feeling comfortable.