We call it a mature acquiring level, as the brand enters a new development phase. Previous characteristics were preserved in order to ensure recognition, the re-styling enhanced the main features, effacing the unnecessary and heavy images. The idea was to better represent the force of the brand, with a more stylish and friendly shape: the strong brand in a velvet appearance.
We developed all the identity components for for the brand: from stationery, corporate and consumer materials, tone of voice to image policy. An additional pictogram was introduced into communication – “the Shield” – to emphasize the protection level of Barrier windows. In addition, all of
the product categories were renamed.